Dealer Communications Inc. (DCI) is a marketing and communications company.
It was established in 1991 by the Canadian Association of Japanese Automobile Dealers (CAJAD) to research, develop and sell new products and systems to car dealers. DCI had a special focus on expediting the use of emerging business technology in dealer operations. It led the country in building a dealer web portal to provide information and service to its members.
By 2000, DCI was making good progress as CAJAD's business subsidiary, but the association had come to reach its overarching political, lobbying and industry promotion objectives. It therefore chose to wind up all operations and close shop.
A sizeable surplus was returned to its dealer members on dissolution. Dealer Communications Inc. was taken over by Brian B. Caldwell, the former Executive Director of the association and DCI’s President. He continues as the owner and Principal Partner of the company.
DCI helps its clients create and implement change, improve brand awareness and cement customer loyalty...all through integrated internal and external communications.
The company has a network of accomplished auto, retail and loyalty management experts in Canada. DCI has served a variety of clients including: car dealers, car dealer associations, industry sector councils, software developers, publishers, customer loyalty companies and leasing system suppliers.
