Communicating is the juice of life; too often it's left in the fridge.
There is a time and place for ready, aim, fire; are there others when ready, fire, aim might be better?
The steps to successful product and service development are well known. But it takes discipline to follow them.
Whatever you do, remember the chicken test.
MANAGEMENT AND COMMUNICATIONS SERVICES
Rent us or Lease us; Short term or Long term.
You'll be amazed at the difference a little DCI logic and discipline can make
A FEW GOOD
PROJECTS
Advised on adapting and launching a loyalty program for car dealers in Canada
Created operating requirements and content for web site of a new auto leasing company; also established initial marketing and communications targets
Developed web strategy to help consumers learn more about buying and selling used cars
Advised - in concert with a large Investment Bank & Private Investor on the feasibility of a REIT for car dealers
Advised the importer on market opportunities for Electric Bikes in smaller communities
Led - with the company President - the start up, corporate financing, product development, marketing and initial sales for a financial analysis software system
Developed web site strategy, managed RFP and site build management for a car dealers' association
Researched and wrote articles on auto industry policy issues for Canadian auto publication
Undertook - with a multi-faceted consulting team - a national market demand study for e-learning initiatives in the auto repair sector
Surveyed and analyzed compensation practices of car dealers.
Marketed and sold variety of products to car dealers, including employee testing and evaluation systems
Designed and managed co-op community promotional marketing campaigns and national promotional contests
Organized business seminars for retailers and manufacturers in all regions of Canada
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The Guru Scruff...a constant source of ideas and enthousiasm
